The Team


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Ash Smith
Lead Coach & Founder

Our founder, Ash Smith is a performance coach with over 20 years experience of helping people make permanent behaviour changes. He develops their skills and more importantly their ability to perform on the biggest stage, having coached athletes to achieve 8 Junior World Championships, 3 World Team Championship medals, Paralympic medals and numerous appearances at Wimbledon.

Throughout his career Ash has supported high performance individuals, presented at national conferences and developed and delivered qualification and CPD courses.

Ash has worked with some of the world’s best practitioners in psychology, cognitive behaviour, change management and leadership, working towards his philosophy of building "adaptable experts": people who can think on their feet and react to the environment around them. Ash has honed a facilitative coaching style which is both relaxed and highly effective.

Ash is passionate about bringing the skills he developed coaching elite athletes to help others develop the confidence and skills required to deliver winning presentations and hold winning conversations.